How Can Small Businesses Use Social Media?

One of the most important things that will help a business develop today is social media. Social media is very suitable for use for marketing and advertising purposes for businesses. Today, 4.2 billion people are social media users and these users spend between 2 hours and December 25 minutes on social platforms every day. 

This time, which covers almost 2 and a half hours, offers important opportunities for businesses. These opportunities are generally: 

● Creating brand awareness 

● Improve communication with the consumer 

● Selling directly from social platforms 

If you are a small business and you are thinking about how you should use social media. Here are some tips for you;

1. Set a plan.

Social media is a medium that people often use in their daily lives as well. Opening a business page will be very easy for everyone. First, before creating a Facebook, Twitter or Instagram page for your business and starting sharing, determine a plan prepared with the right strategy that you really need. 

2. Determine which platform is the best for you.

As in many areas, social media platforms are divided by users according to their age and interests. For this reason, look at which platform the target audience you have identified for your business spends more time in their free time. As in many areas, social media platforms are divided by users according to their age and interests. For this reason, look at which platform the target audience you have identified for your business spends more time in their free time and turn to these platforms. 

3. Get to know your target audience. 

The reason why social media is so effective and important for businesses is that it has the ability to do direct targeting. However, this feature alone is not enough. Analyze the target audience of your business effectively so that targeting and advertising efforts can be effective. 

4. Expand your target audience.

After you get to know your target audience, go back to your social media marketing plan and see what strategies you can implement to reach more people and attract their attention. 

5. Try to build relationships with customers.

One of the biggest advantages of social media is the ability to communicate directly with the consumer. Use this feature in your business account to communicate directly with your customers and followers. 

6. Pay attention to trends.

Trends are important resources to find out what people have been enjoying lately. Collect ideas and think about how you can adapt them to your own business. 

7. Make your posts in mixed formats. 

Change and mix the formats you use when sharing posts frequently. If you shared a GIF once, try sharing a JPG the next time. This way, followers will follow your posts without getting bored. 

8. Pay more attention to quality than quantity.

Instead of existing in many areas, focus on a few areas that you know how to use well. So you can communicate with consumers in the right way. After making sure that you have fully developed yourself in these areas, you can switch to new channels. 

9. Use the right tools.

There are many tools for sharing and editing on social media. Find the one that suits you best among them and work on it Decently. 

10. Track and improve your performance.

Observe which parts of the strategy you are planning are working and which are not. Improve the parts that work, and replace the parts that don't work with those that can be useful to you.