How to Use the Instagram Store Feature?

What is the Instagram Store Feature?

Instagram "Store" is one of the features that Instagram has developed with the spread of shopping via mobile application and has recently become active in our country. E-commerce businesses that want to be able to provide detailed information to their target audience and reach directly through the application mostly evaluate this feature. Thanks to this feature, you can add products to your posts and stories, and then sell through your website thanks to the links of these products. However, the Instagram Store feature is currently only available via the mobile application. 

What Are the Requirements For the Instagram Store Feature?

So that you can activate the Instagram Store feature,

Your Instagram account must be a business account,

Your Facebook and Instagram accounts should be integrated into each other,

You must have an e-commerce site,

Your products must be fully added to your e-commerce site,

Must have a business account in Facebook Business Manager,

You must create a Catalog in Catalog Manager.

How to Use the Instagram Store Feature?

Basically, Instagram and Facebook manage this feature together, which is done through the Commerce Manager panel. This panel allows you to organize your store, access inventory control and promotional tools, but it can only be used on a computer. 

In order to use these features and the Instagram Store feature, you first need to create a Merchant Administrator account. After creating this account, you need to log in to the panel from the desktop, click on the ‘Start Using’ button and then go to the ‘Create Your Store’ page. After this stage, you can follow the steps start setting up your store > your website > start using and continue transactions via the ‘choose your operator’ menu. 

After these steps are completed, the last ‘places where people can see your store’ section appears in front of you. Here you need to choose the place where you want to create your store. You can choose Facebook and Instagram at the same time, or you can only choose one of them. After making your choice, in the ‘Add a catalog to October products’ section, you can select one of the existing ones or create a new catalog. After that, you need to read and accept the Workplace Agreement. Finally, you can click on the ’Create Your Store' section and complete your transaction. At this point, your transaction ends, but there is also an approval process for this transaction. This process can take two weeks. After receiving the approval, congratulations, you are now the owner of an Instagram “Store”.