Social Media for Logistics and Transportation Companies

If you have a logistics company, have a social media account too!

Nowadays, social media has become a popular platform for marketers and businesses. With the phrase ”A business that does not participate in the Internet is doomed to bankruptcy," Bill Gates briefly and clearly demonstrates the impact of social media today.

The enormous reach of social media, with about 4 billion active users worldwide, cannot be underestimated, of course. Dec. As a direct result of this, social media has become a powerful marketing tool for businesses in all sectors. Of course, transportation and logistics companies are no exception. If you have a logistics company, social media can bring great benefits for your business.

If social media marketing is a new concept for you, don't worry!  

First of all, let's talk about why logistics and transportation companies need social media. The shortest and clearest answer to this is that social media can help companies.

Because with social media, you can increase the number of potential customers and connect with more potential customers. Along with this, your online visibility and brand awareness increase.

Build brand awareness

Social media is the perfect place to tell potential clients exactly what you can do for them.

For example, with the shares you will make on social media, you can show your potential customers your company's commitment to timely and undamaged quality delivery service. By using flashy images and sharp language, you can invite viewers to trust your own company for their next post.

Another way to build brand awareness is to share current events. If your brand is trying to do good in your community, social media is the perfect place to express your commitment to the public good. For example, sharing a tree planting initiative is a great way for your logistics company to show your environmental awareness and perspective on the future.

Types of social media marketing for logistics companies:

Organic shipments:

It is one of the simplest ways to approach your social media strategy. The content you send does not cost you anything. This is exactly why it is a free, organic shipment. These posts are the easiest and cost-free way for you to connect with both customers and potential employees. You can use organic posts as a way to raise the voice of your brand and share your values with the world. 

Promoted posts:

Although organic posts may seem more natural, paid content, which we call promoted posts, is one of the surefire ways to maximize your connections on social media. The most popular examples of promoted posts include Facebook and Instagram ads. 

If you're wondering how relevant social media marketing is to your current company model, consider Facebook lead ads. These simple ads on Facebook provide potential customers that you can use to expand your email list and reach a wider audience with your next email marketing campaign. To maximize your number of potential customers:

• Connect with a larger number of potential customers
• Increase your online visibility
• Build brand awareness
• Prove your expertise

So how do you get started with social media marketing?

If you are a business owner and you are worried about social media, know that you are not alone. Actually, starting a social media strategy is quite simple. To get started, you can do the following:

Choose a single social media channel for your business!

To ensure a strong start in social media, limit your focus to a single platform. By choosing only one, you can find the opportunity to devote plenty of time to improving your brand identity and social media skills.

Are you wondering where to start?

As a reliable hub for inter-business communication, LinkedIn is the perfect platform to launch your social media career.Dec. LinkedIn makes it easy to connect with other businesses! To get started on LinkedIn, do the following:

• Upload your brand images
• Adding your location and industry
• Writing a short summary about your business
• Adding other businesses as links

LinkedIn is all about building business relationships, so take the time to add plenty of links. You can strengthen your relationships with private messages or comments. When you are comfortable using this platform, you can share resources, blog posts and other content with your LinkedIn feed.

The best social media platforms for Logistics and Transportation

Although Facebook is a great platform to start online, you will eventually need to open your horizons to other platforms as well. When you feel confident, you can start exploring other ways of connecting to keep your logistics company afloat.

Each platform has unique strengths when it comes to building your social media marketing. Below you can briefly see what you can do with these platforms.

LinkedIn is a professionally oriented platform. For a logistics company, this is one of the most effective ways to connect with your business partners and add new team members.

Facebook : To describe it in three words: Popular, easy and familiar. That's why Facebook is a powerful resource for connecting with potential customers and employees.

YouTube: Designed to host videos. If you have informative videos about transportation or logistics, this platform is for you.

Twitter: A quick way to connect with customers to provide services and create intimacy.

Instagram: It's a purely visual platform and it's great especially if you have company photos that you want to showcase.

Pinterest: If you've already started a company blog, Pinterest is a great platform to drive traffic to both your blog and website with short posts.

All in all, using social media is a great way to build and grow your logistics and transportation business and reach larger audiences. You can follow the competition by connecting with your customers, potential employees and business partners via social media.